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The Influence of Social Media on Financial Investment Decisions

Explore how social media shapes investment choices and why it's crucial to rely on SEBI-regulated products for safe and informed financial decisions.

Thursday, 22 May 2025
10:30 am IST | Duration: 60 Mins
Zahid Gawandi, Aabimaanyo Arora

WHAT YOU'LL LEARN

This topic explores how social media platforms impact individuals' financial investment decisions by influencing their perceptions, behaviors, and access to information through trends, influencers, and online communities.

MEET THE SPEAKERS

Zahid Gawandi

Zahid Gawandi

Director - Brand & Marketing
hBits

Head of Marketing & Brand Communications at SBI Securities Ltd, Reliance Capital, Spice Group Director Brand & Consumer Strategy at Dentsu and Hakuhodo A firm believer in the power of influence, storytelling, and digital behaviour science, Zahid brings a unique lens to the evolving intersection of social media and investor psychology Education: MBA (Marketing Specialisation) University of Mumbai IIM – Kozhikode (Senior Management Program) Awards & Recognitions: * Most Influential Brand Leaders – World Brand Congress (2024) * Top Content Strategy Voice – LinkedIn (2024) * 100 Smartest Digital Marketing Leaders – CMO Council (2019)
Aabimaanyo Arora

Aabimaanyo Arora

Associate Director - Investments & Partnerships
hBits

With over 25 years of experience in wealth management, Aabimaanyo has honed his expertise at prestigious institutions including HSBC, HDFC, DBS Singapore (Treasury), and Kotak. He holds a specialization in Corporate Finance from IIM Calcutta. His practical experience and advanced knowledge of market dynamics makes him an expert strategic investment manager.

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